Rick Astley’s Video Link Prank Sparks Online Phenomenon

Rick AstleyBritish singer Rick Astley is heading for a career revival – after an internet prank turned him into an online phenomenon. The singer/songwriter’s 1980s smash-hit Never Gonna Give You Up has had a record 14.5 million hits on video networking site YouTube after cheeky internet schemers tricked website users by posting the link under scandalous news headlines.

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